May 23, 2024

Monica Lewinsky isn’t any stranger to the political highlight, and now she’s using that title recognition to spotlight a well timed political trigger: voter registration.

The author, activist and former White Home intern has paired up with Reformation and for a brand new marketing campaign titled “You have Acquired the Energy.”

The undertaking, which launched Monday morning, is an effort to push voters to the polls forward of this yr’s presidential election, nevertheless it’s additionally a reminder that you are able to do it in model — significantly with the sustainable ladies’s clothes model’s new workwear assortment, launched in tandem with the marketing campaign.

“Monica’s been empowering ladies to make use of their voices and really feel highly effective for a very long time, so it simply is smart that she’d assist us do the identical,” Reformation wrote on its web site. “And whereas nice garments will not repair the whole lot, placing them on and going to the polls is a fairly good place to begin.”

The gathering includes a restricted version sweatshirt — the proceeds of which can go to together with a $25,000 donation from Reformation — plus a slew of elevated workplace appears (assume impeccably tailor-made matching units, skirts and even a leather-based trench coat). Fronted by Lewinsky, the silhouettes and their mannequin serve to remind customers “that you have the ability.”

“Voting is utilizing your voice to be heard, and it is probably the most defining facet of our democracy,” Lewinsky stated on the marketing campaign’s touchdown web page. “Should you wanna complain for the following 4 years, you gotta exit and vote.”

Lewinsky was shot into the general public eye as a 22-year-old, when her affair with then-President Clinton grew to become a sweeping scandal. It compelled Lewinsky into inescapable media consideration, however after a decade of receding from the highlight, she’s since used her standing within the public eye to advocate for sure causes, just like the #MeToo motion, anti-bullying, ladies’s rights and even for herself, producing the FX collection “Impeachment: American Crime Story” in 2021 that portrayed the affair from her perspective.

A trend marketing campaign, nevertheless, is a primary for the 50-year-old, although she has dipped her toe into the business earlier than with a line of purses. It is not a first-of-its-kind partnership for Reformation although, which has launched a voting advocacy undertaking for the final two elections.

This time, the model is aiming to set itself aside, significantly from the opposite manufacturers who incentivize voting. 

“Ref is aware of one other faceless model telling you to vote is not going to chop by, so [we] teamed up with somebody iconic who would,” a press launch asserting the launch learn. 

So in case you’re heading to buy Lewinsky’s powerhouse appears, cease by the marketing campaign’s one-stop voting hub. There, yow will discover particulars on how, when and the place to register for the overall election, coming Nov. 5.

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