April 15, 2024

The common American client will spend $86 on the Tremendous Bowl this 12 months, in keeping with new reporting by the Nationwide Retail Federation.

Complete U.S. spending on meals, drinks, decorations, attire and different items may whole $17.3 billion, the group says. It might set a brand new report for Tremendous Bowl-adjacent spending, simply surpassing 2020’s whole of $17.2 billion.

Foods and drinks makes up the big majority of projected spending.

Even at $80-plus per particular person, a celebration at house is a comparatively low cost solution to expertise the sport. Tremendous Bowl tickets to Allegiant Stadium reached into the six figures in some instances this 12 months, and the costliest suites carried multimillion-dollar value tags. Some members of the family of big-shot gamers — together with Donna Kelce, mom of NFL headliners Travis and Jason Kelce — say they anticipate to look at from far more common seats.

“I’m not in a field,” Kielce advised TODAY in an interview. “I’ve a sense I’m within the stands. So far as I do know, I’m within the stands with everyone else as a result of it’s a expensive Tremendous Bowl.” 

The NRF’s information reveals 200.5 million adults within the U.S. will probably be watching the sport; 112.2 million plan to be at a celebration, whereas 16.2 million say they are going to be at a restaurant or bar to look at.


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