April 15, 2024

Whereas it is unclear whether or not Taylor Swift will attend the Tremendous Bowl because of her live performance in Japan the evening earlier than, one factor is for certain: Her presence all season has had a significant monetary impression for the Kansas Metropolis Chiefs and the NFL, and that will not cease forward of the Tremendous Bowl.

Tickets for the large sport in February at the moment are averaging round $12,000 — round 36% greater than final 12 months’s Tremendous Bowl — and small companies in Kansas Metropolis have additionally been cashing in on the joy.

Swift’s been making a living for each the league and Kelce’s metropolis ever since she attended her first Chiefs sport again in September — however the query is, how a lot?

Apex Advertising and marketing Group says the Swift-Kelce narrative rings in at a whopping $330 million in so-called model worth for digital content material and on-line information. And Entrance Workplace Sports activities says Swift has introduced NFL feminine viewership up 9% from season-to-season.

These monetary advantages have additionally prolonged to small companies in Kansas Metropolis.

One specifically, the EB and Co. jewellery retailer, has offered out of its No. 87 jersey ring after it was noticed on Swift’s finger.

“I feel, fingers down, that is the largest factor that is ever occurred to my firm and my enterprise for certain,” the shop’s proprietor, Emily Bordner, mentioned. “It felt like I used to be in Vegas as a result of each time there was a cha-ching, it was like cha-ching, cha-ching, cha-ching. And it was simply form of wild.”

Plus, clothes model Cherry Co. now has a number of places because of the Chiefs’ wins.

“We’re actually impressed by simply how sports activities connects group and the way it actually ignites the spirit of our total metropolis and group,” firm founder Thalia Cherry mentioned.

Cherry’s designs have caught the eye of main sports activities names like Patrick Mahomes. She’s hoping to see Taylor Swift carrying certainly one of her designs on the Tremendous Bowl.


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