March 1, 2024

This yr was a rockin good yr for large music live shows, led by Taylor Swift’s “Eras Tour,” and other people can not seem to get sufficient of those big occasions.

As they’ve dozens of instances over the past sixty years, the Rolling Stones are out on tour once more, beginning in April in Houston.

“Oh yeah, I hold my chops collectively between gigs, and you have to hold your fingers transferring once you get to our age; hold all the pieces transferring,” stated Rolling Stones guitarist Ronnie Woods on the launch of the band’s new document, “Hackney Diamonds.”

And why not? The band’s final main outing, launched in 2017, known as the “No Filter Tour,” offered over 3 million tickets. Atop Billboard’s checklist of biggest-grossing excursions ever is Elton John’s present journey, which is approaching a billion {dollars} in gross income, although Swift’s blockbuster reside occasion of the yr is developing quick at $780 million.

Chicago Tribune music critic Britt Julious explains that live shows create “longer-lasting recollections in contrast [to] going out to a restaurant or shopping for one thing that is actually costly however then loses worth after a pair years.”

“You may at all times keep in mind that you had been at, for instance, like Beyoncé’s Renaissance Tour when nobody else might have gone to that,” says Julious.

The trade says the urge for food for reside music right here and overseas is breaking field workplace information after a pandemic slowdown. Earlier this month, promoter Reside Nation stated it had offered greater than 140 million tickets by the third quarter. That topped the 121 million it offered in all of final yr.

Julious says many music followers appear to be setting inflation pressures apart for large occasions.

“I believe going to a present is usually a once-in-a-lifetime expertise or [a] uncommon expertise in comparison with issues that you just’re seeing and encountering extra usually, reminiscent of the worth of meals, the worth of fuel, the worth of clothes, and so forth. There’s solely so many instances that Taylor Swift goes to be touring by your city. There’s solely so many instances that Mariah Carey goes to be doing a Christmas present,” she stated. “And so it makes it extra value it.”

Away from the stage, Reside Nation and its subsidiary Ticketmaster have felt the highlight from Washington, the place a senate subcommittee has subpoenaed paperwork on pricing technique amid fan complaints. And after a ticket fiasco forward of Swift’s tour, the singer criticized the corporate for being unprepared for the demand.

What does the long run seem like? Reside Nation cited a survey that stated 92 % of concertgoers this yr intend to go to the identical variety of exhibits or extra in 2024.

In an earnings name, Reside Nation CEO Michael Rapino informed buyers that “world demand for reside occasions continues to achieve new heights and is displaying no indicators of letting up.”

Count on increased ticket costs forward.

“Not simply because artists need to make more cash, however as a result of it prices more cash to tour,” stated Julious. “Many artists try to have medical insurance for people who find themselves on their employees. Fuel prices some huge cash in the event that they’re touring by bus. Meals costs have gone up. And I believe that is going to be mirrored within the ticket costs.”


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