March 1, 2024

Kim Kardashian’s Skims simply scored a serious deal — it is now the official underwear accomplice of the NBA, WNBA and the U.S. males’s nationwide basketball crew.

The partnership comes simply after Skims — a shapewear, loungewear and underwear model — dropped its first assortment for males on Oct. 26.

“I’m extremely pleased with Skims partnership with the NBA, as it’s a reflection of Skims rising affect on tradition,” stated Kardashian, the corporate’s co-founder and inventive director, in a press launch. “Collectively, Skims and the NBA will join individuals of all backgrounds by means of trend, sport, and expertise, and I sit up for seeing the partnership thrive.”

Skims’ new “Each Physique is Carrying Skims” marketing campaign featured three distinguished male athlete endorsers: NBA star Shai Gilgeous-Alexander of the Oklahoma Metropolis Thunder, the NFL’s Nick Bosa of the San Francisco 49ers, and Brazilian soccer icon Neymar Jr.

Skims is thought for its efforts to swimsuit totally different shapes, sizes and pores and skin tones.

“Skims has rapidly grow to be one in every of our most culturally-influential manufacturers,” NBA Commissioner Adam Silver stated in a press launch. “We sit up for bringing NBA followers and Skims customers distinctive experiences, new choices and premium merchandise by means of our partnership.”

As a part of the deal, Skims will obtain additional media publicity throughout a number of league platforms, like signage throughout NBA and WNBA broadcasts, and on social media and digital channels.

Kardashian can also be the co-founder of personal fairness agency SKKY Companions and founding father of KKW Magnificence, amongst a number of different enterprise ventures.

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