March 1, 2024

It is a development that many have dubbed “The Taylor Swift Impact,” and it is now made its method to the Nationwide Soccer League.

Whereas the Kansas Metropolis Chiefs’ 41-10 rout over the Chicago Bears on Sunday wasn’t a sport that can go down in historical past as an all-time nice, it did cement itself as a core reminiscence for Swifties when the 12-time Grammy Award winner was seen in attendance at a sold-out Arrowhead Stadium, sitting alongside a well-recognized determine: Travis Kelce’s mom.

Swift and the Chiefs All-Professional tight finish had been rumored to be secretly relationship earlier this month, and whereas neither have confirmed the gossip, the romantic fervor — and Swift’s response to Kelce’s third quarter landing — appears to have helped spur blockbuster scores. Fox Sports activities revealed Tuesday that the sport drew 24.3 million viewers, making it the most-watched NFL telecast of the week throughout any community. It additionally ranked first in each feminine demographic. 

Whereas it will probably generally be tough to credit score one particular person for such an enormous surge in scores, it is laborious to not assume Swift was the draw for this sport. It is also protected to imagine she’s at the least partially chargeable for the swath of extra consideration Kelce has acquired in latest weeks. 

In response to sports activities merchandise firm Fanatics, Kelce jerseys had been among the many top-five sellers for the NFL on Sunday, with an organization spokesperson telling the Related Press that they noticed a “400% spike” in on-line gross sales. Kelce has additionally amassed greater than 300,000 new Instagram followers since Sunday’s sport — outpacing what he garnered after the Chiefs’ 2022 Tremendous Bowl victory. 

Whereas Kelce and Swift had been seen leaving the stadium collectively after the Chiefs’ victory, we nonetheless do not know what the “Finish Recreation” is right here. Whether or not this marks the top of a “Merciless Summer time” and starting to a brand new “Love Story,” or it is just a few “Harmless” enjoyable, one factor is evident, and it is that The Taylor Swift Impact continues to have a dominant grasp on the media — and now the NFL.

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