March 1, 2024

Constructing a real-life Willy Wonka Chocolate Manufacturing unit and getting hunted by the navy helped YouTuber MrBeast (Jimmy Donaldson) earn $82 million final yr and balloon his fanbase to just about the scale of the U.S. inhabitants, securing the primary spot on Forbes’ High Creators listing for a second yr working. 

“Each video he places out on YouTube is over 100 million viewers. He is a Tremendous Bowl industrial by himself,” says Ryan Detert, the CEO and co-founder of the creator advertising and marketing agency, Influential. 

The agency teamed up with Forbes to investigate 1000’s of influencers throughout TikTok, YouTube, Instagram, Twitch and different social media platforms, narrowing down the listing right down to the highest 50 most influential on-line stars who boast a mixed 2.6 billion followers, roughly one-third of the world’s inhabitants. 

Their estimated mixed earnings haul: $700 million, up a whopping 23% from final yr’s listing. 

“That is one of many huge misnomers round the concept that influences are a single entity or particular person. It truly is a small enterprise,” Detert advised Scripps Information, including that the listed influencers are primarily their very own manufacturing studios, raking in wealth from model offers, residuals, and entrepreneurship. 

“I believe a number of that’s based mostly off of the newer platforms … the place manufacturers wish to spend their {dollars} is the place these creators are actually proudly owning the eyeballs,” mentioned Detert. 

Forbes used Influential’s information to measure and rank high creators by their earnings, follower counts, viewers engagement and enterprise ventures. 

Rounding out the highest 5 are YouTuber Olajide Olatunji (identified on-line as KSI), who took the 2nd slot on the listing after incomes $24 million in 2022, amassing 112 million followers with a mean engagement fee of 6.5%.

In third was Vine-star-turned-boxer, Jake Paul, who boasted 66 million followers, a 1.6% engagement fee, and earned $34 million final yr. 

YouTube comedians Rhett and Hyperlink earned $35 million by way of their comedy sketches that reached 32 million followers, and 18-year-old viral TikTok sensation Charli D’Amelio nabbed the fifth spot on the listing capitalizing on her 213 million followers to earn $23 million final yr. 

Additionally making the highest 50: The 11-year-old so-called “toy titan” Ryan Kaji, who made $35 million in 2022, and LGBTQ+ activist Dylan Mulvaney who battled controversy after Bud Gentle featured her on a customized can of beer. 

Detert expects manufacturers to spend $21 billion on influencer advertising and marketing this yr, up from simply $1.6 billion in 2016. 

He says this listing just isn’t solely a celebration of influencers who’ve been capable of create huge companies out of their content material, however an indicator of the way forward for media consumption. 

“The subsequent technology could not suppose I am solely going to spend my time watching linear TV,” he mentioned. “It is now being prepared to go to wherever my favourite creator lives.”


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