July 16, 2024

Amazon goes to begin having advertisements in its Prime Video content material. 

The corporate introduced Friday its streaming service, which is included  with a Prime membership, will now price an additional $2.99 per 30 days to be ad-free. 

The restricted ads in TV collection and flicks will start early subsequent yr. 

An e mail will probably be despatched to Prime clients within the weeks main as much as the advert launch, and can embrace directions on how to enroll in the ad-free choice.

Dwell occasions streamed on the service, like sports activities, will proceed to incorporate promoting, Amazon mentioned. 

“To proceed investing in compelling content material and maintain growing that funding over a protracted time frame, beginning in early 2024, Prime Video exhibits and flicks will embrace restricted ads,” the corporate mentioned. “We intention to have meaningfully fewer advertisements than linear TV and different streaming TV suppliers.”

Prime Video, recognized for its unique collection like “The Marvelous Mrs. Maisel” and “Daisy Jones & the Six,” joins a rising listing of streaming providers which are leaning on promoting for added income.

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