May 26, 2024

Music streaming and podcast platforms equivalent to Spotify might need helped revive the radio star, however now they’re heading within the visible path, as Spotify has simply introduced that it’s beta testing a brand new music video characteristic.

By providing music movies on the platform, the app will have the ability to compete with comparable providers like YouTube and Apple Music.

The beta launch shall be out there to Premium customers, however there’s a catch: It isn’t out there in America but. As an alternative, the product shall be examined within the U.Ok., Germany, Italy, the Netherlands, Poland, Sweden, Brazil, Colombia, the Philippines, Indonesia and Kenya.

A choose catalog of music movies shall be supplied to Premium customers in these nations, together with music movies from Doja Cat, Ice Spice, Ed Sheeran and native favorites within the listener’s particular area.


Music movies make up the most well-liked content material on YouTube, with 8 out of 10 of the most-viewed movies on the platform being music movies, based on information from 2022. This has been constantly true for YouTube since 2010, with artists like Woman Gaga and Justin Bieber garnering views within the billions.

In providing music movies, Spotify hopes to reclaim customers who’ve gone elsewhere for his or her music video repair, whereas additionally offering one other avenue for artists on Spotify to succeed in new audiences.

“So many occasions in my very own expertise and for numerous others, music movies play a key function in hooking you: taking you from being a listener to leaning in and turning into a fan,” Charlie Hellman, vp and head of music product at Spotify, mentioned in a press assertion. “They’re an vital a part of so many artists’ toolkits, and it’s a pure match for them to stay in the identical place that greater than half a billion folks select to hearken to music.”

For the choose Premium customers who shall be a part of the beta testing, Spotify’s music movies may be accessed by toggling to “Change to Video” on supported tracks. Whereas not everybody will get to check out this new characteristic but, Spotify has informed its customers to “keep tuned” and that it hopes so as to add extra catalogs and extra nations to this providing quickly.

This story initially appeared on Simplemost.

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