July 16, 2024

Sequence aimed toward youngsters and younger adults, like “Shameless,” “The Simpsons,'” “American Horror Story” and “Massive Mouth” featured 425 depictions of individuals utilizing tobacco in 2021, in keeping with the tobacco management nonprofit Reality Initiative.  

The group says that imagery reaches tens of millions of younger folks. 

And past these depictions on tv, smoking is additional glamorized by younger celebrities and influencers posting on social media.  

“We now have these very well-known, very well-known younger folks within the leisure trade who’re changing into unpaid spokespeople for large tobacco,” stated Robin Koval, CEO of Reality Initiative.

Koval says any depiction of any person utilizing tobacco — from cigarettes, cigars, e-cigarettes and vape pens — makes younger folks extra probably to make use of nicotine. 

Celebrities recognized for his or her smoking habits embrace musicians like Nick Jonas, Justin Beiber and Miley Cyrus, in addition to actors like Lily Rose Depp — whose latest present “The Idol” was jokingly dubbed a “cigarette business” for its extreme depictions of smoking.  

“There are, in fact, restrictions on what advertisers and producers can do, however the way in which that I feel they get round it typically is by principally driving on the coattails of what some particular person would possibly select to publish on their private social accounts,” Koval stated.

Platforms like Instagram and TikTok ban the specific promoting of tobacco merchandise, however specialists say that promotional posts from influencers fly below the radar — with misinformation downplaying the well being dangers about smoking making its method into social media feeds as nicely.  

“We speak to younger folks on a regular basis, we ask them about it. They usually say, ‘I did not notice I used to be gonna get addicted, I actually do not like the way in which I really feel.’ And so what’s actually essential to know is that there are instruments that will help you stop,” Koval stated.

Whereas some celebrities proceed to smoke publicly, others — like musician Dua Lipa, fashions Bella Hadid and Kendall Jenner — are publicly quitting. 

Dua Lipa says she stop in 2021 to guard her singing voice and well being whereas she toured. 

Specialists estimate between 30%-50% of all U.S. people who smoke try to stop yearly.  

The Reality Initiative has a textual content message hotline to assist folks stop vaping nicotine, and Koval says the service has been utilized by greater than 630,000 folks. 

When you too are attempting to stop smoking or vaping, you’ll be able to attain the hotline by texting “ditchvape” to 88709.  


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