July 16, 2024

TikTok movies selling and glorifying steroids and different efficiency enhancement merchandise are pulling in tons of of thousands and thousands of views, and generally youngsters are the audience, in line with a brand new report from the Heart for Countering Digital Hate (CCDH). 

Researchers with CCDH, which is a non-profit watchdog group, mentioned movies with hashtags selling the usage of steroid-like medication had been seen as much as 587 million occasions by U.S. customers within the final three years. 

In a number of instances, researchers recognized movies by which customers explicitly said they had been below the age of 18 and had been taking these steroid-like medication to achieve their bodybuilding targets. One video the group discovered inspired followers to “simply inform your dad and mom they’re nutritional vitamins.” 

The group mentioned different movies particularly focused teenage boys through the use of the hashtags #teenfitness and #teenbodybuilding within the captions. 

TikTok’s group pointers prohibit content material that promotes leisure drug use or the sale of medicine. However CCDH mentioned they discovered 35 influencer accounts on the app that actively promote steroid-like medication via model partnerships. 

“Too many younger folks have already died striving for a superhero physique unattainable with out medication — every one abandoning a path of grief,” mentioned CCDH CEO Imran Ahmed in a press launch. “It’s TikTok’s job to maintain the platform secure, and implement its group guidelines, however our analysis has discovered that the platform turns a blind eye to the promotion of harmful and probably unlawful medication. On the identical time, we’ve discovered that boys and younger males are being bombarded with poisonous content material that seeks to advertise and revenue from physique dysmorphia.

In line with NBC Information, a TikTok spokesperson criticized the report’s methodology, saying the numbers in it additionally embody “constructive content material” associated to restoration from medication. CCDH responded with, “our evaluation solely examined hashtags the place a majority of content material posted with these hashtags promotes, sells or in any other case normalizes use of steroids or steroid-like medication.”


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