May 23, 2024

Beyoncé with the great hair.

Beyoncé introduced her new hair care line, Cécred, on Thursday.

The singer shared the information in a video on Instagram, posted in collaboration with the model’s new account.

“Hair is sacred. The journey begins Feb 20,” learn the caption.

The video confirmed a projector display with snippets of house video that includes a younger Beyoncé in her mom’s salon, because it reduce to clips of hair-washing, braiding and silk presses, earlier than chopping to a black display with the model identify “Cécred” in grey letters.

Beyoncé teased she was getting into the hair trade final Could, together with her mother Tina Knowles’ former salon serving as inspiration. 

“What number of of you knew my first job was sweeping hair in my mama’s salon? Future’s Little one received our begin by performing for shoppers whereas they have been getting their hair performed,” she had written in an Instagram put up final yr. “I used to be uncovered to so many various sorts of entrepreneurial ladies in her salon.” 

“I noticed firsthand how the methods we nurture and rejoice hair can instantly affect our souls. I watched her heal and be of service to so many ladies. Having realized a lot on my hair journey, I’ve at all times dreamed of carrying on her legacy. I can not wait so that you can expertise what I have been creating,” she stated. 

Beyoncé has not but disclosed what particular merchandise will likely be part of her model.

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